Privacy policy

Last Updated: May 2026

UK Prime Trade ("the Site", "we", "us", or "our") operates this store and website. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our website or otherwise communicate with us (collectively, the "Services").

Our store is powered by Shopify, which enables us to provide these Services to you. For the purpose of applicable data protection laws, UK Prime Trade is the data controller of your personal information.

1. Personal Information We Collect

We collect information that identifies or can reasonably be linked to you. Depending on how you interact with our Services, we collect:

  • Contact Details: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Credit card, debit card numbers, payment card details, transaction confirmations, and financial account information securely processed through our payment gateways.

  • Transaction History: The items you view, put in your cart, add to your wishlist, purchase, return, or cancel.

  • Customer Support Communications: Any information you voluntarily include when sending an inquiry to our support email.

  • Device & Usage Information: IP address, browser type, network connection, cookie data, and details on how and when you navigate our website.

2. How We Use Your Personal Information

We use your data transparently to run our business and provide a secure shopping experience:

  • Fulfillment & Operations: To process payments, fulfill your orders, arrange shipping, manage returns/exchanges, and send order updates.

  • Customer Support: To be responsive to your queries and maintain our business relationship via sales@ukprimetrade.co.uk.

  • Marketing & Advertising: To display targeted advertisements and send promotional communications about our pet products, based on your previous activity on our Site.

  • Security & Fraud Prevention: To authenticate accounts, secure our payment gateways, and detect any malicious or fraudulent activity.

3. How We Disclose Personal Information

We do not sell your personal data. We only disclose your information to trusted third parties in the following circumstances:

  • With Shopify and our verified logistics, fulfillment, and UK warehousing partners to safely deliver your products.

  • With payment processors and data analytics providers who perform essential operational services on our behalf.

  • To comply with applicable UK laws and regulations, or to respond to valid legal processes (such as requests from law enforcement).

4. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes your personal information to enhance and secure our store. By using our website, you acknowledge that your data may be securely transmitted to and processed by Shopify in accordance with its own privacy standards. To learn more about Shopify’s data practices, you can visit privacy.shopify.com.

5. Your Rights & Choices under UK GDPR

If you reside in the United Kingdom or the European Economic Area (EEA), you have dedicated rights regarding your personal information:

  • Right to Access / Know: Request a copy of the personal data we hold about you.

  • Right to Delete & Correct: Request that we update inaccurate data or erase your information completely.

  • Right to Object / Restrict Processing: Ask us to stop or limit the processing of your data for specific reasons.

  • Communication Preferences: You can opt-out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of our emails.

To exercise any of these rights, please contact our data controller directly at sales@ukprimetrade.co.uk.

6. Data Security, Retention & International Transfers

  • Security: While we implement robust security protocols to protect your information, please note that no system is 100% impenetrable. We advise against sending sensitive payment details through unsecure communication channels.

  • Retention: We retain your personal data only for as long as necessary to fulfill your orders, maintain your account, or comply with statutory UK legal obligations.

  • International Transfers: If we transfer your data outside the UK/EEA, we rely on recognized legal transfer mechanisms (such as the European Commission's Standard Contractual Clauses) to ensure your data remains completely secure.

7. Contact Us

Should you have any questions about our privacy practices, this policy, or if you would like to file a complaint, please reach out to us at our professional support channel:

  • 📧 Email: sales@ukprimetrade.co.uk

  • 📍 Business Address: 111 Fearnsides Street, Bradford, West Yorkshire, BD8 8PN, United Kingdom